Welcome to the New Megatrax: Greatness Through Simplicity
Megatrax toasts its 30-year history as the leading independent production music library by introducing a new brand identity with a new logo, renewed brand mission, and a newly developed music search platform powered by artificial intelligence search assistant, Simpli.
The culmination of a two-year project, driven by Director of Marketing James Clarke, who joined Megatrax in 2018, the brand's reinvigoration represents a significant moment in its evolution, indicated by its new tagline, Greatness Through Simplicity. The all-new Megatrax positions its creative clients at the center of its story, with the mission of guiding them to greatness through its newly built, simplified music search platform.
With a new sophisticated aesthetic, the refreshed Megatrax is moving into a new era, and its revamped website is the pinnacle of the company's investment in its future. The new Megatrax logo is a nod to the company's tagline and is notable for its simplicity. The emblem features connector lines representing the connections the company makes between creatives in the film, TV, advertising, radio, and podcasting industries and its family of composers and producers. Complementing the new brand visual is a series of symbols inspired by legacy reel-to-reel and modern DAWs–a set of graphic elements representing music the world over.
Megatrax President Ron Mendelsohn commented, "The culmination of over two years of work by teams across the globe, the new Megatrax website and rebrand is finally ready for launch. This new website represents the largest and most ambitious initiative in our company's 30-year history and promises to be a game-changer for the production music industry. Throughout our history, Megatrax has consistently been a leader in innovation and new technology. This new site is the latest and most important manifestation of that legacy, and we look forward to making it available to our clients to help spark their creativity and soundtrack the world's content."
Megatrax Director of Marketing James Clarke added, "We took a truly holistic route to the place we've reached today; we based our brand overhaul on extensive market research and conversations with internal and external stakeholders; the outcome being Greatness through Simplicity - our mission to offer a modern, seamless and intuitive user experience through every step of the music search and discovery process. The new site is much more than a cosmetic overhaul; the platform offers powerful new functionality, including a vastly improved search system and A.I.-based audio matching search technology. Clients are now able to drop a YouTube link into the search bar or upload an audio file, Simpli will analyze the audio and deliver the closest matches from our extensive catalog of music. We see this as another step toward fulfilling our brand mission – to help our clients find the right track quickly and effortlessly."