Along with their logo and image, Megatrax launched a new website, creating the perfect fusion of their new brand with their philosophy of music + innovation. Megatrax Production Music is known in the industry for being the first to offer the latest forms of technology as well as providing the highest quality music available. Dennis Pontillano, Director of Marketing, says this website finally provides Megatrax with an image that echoes their attitude and philosophy.
“Megatrax has always been a leader in the production music industry and I felt that we needed to rebrand our image to emphasize that statement and our growth. I think we found the perfect blend between our passion for technology and the quality music we produce. Implementing our new philosophy, along with all the initiatives we’ve established to solidify our infrastructure, should create a synergy for all our applications and make our products much easier to use.”
Pontillano says his main concept in creating the new site was to make it usable and convenient for Megatrax clients.
“I feel that clients will truly appreciate that. I applied this logic when approaching the design of our tools and especially our website interface. I envisioned the look to be clean, consistent and minimal, but most of all, easy to use. Some of these flash sites look great, but the animation takes a long time to load, and tell me, what editor has time to wait for a music search?” Pontillano said.
The first step into branding the new look of Megatrax was to showcase their new exhibit booth at the NAB 2007 conference and shocking the production music world with its image and design. The booth incorporated technology, design and music with an overall Zen-like quality. Their demo was also consistent with their new image. It was simple, yet interactive in design and opened up to reveal a DVD with the latest technological software demonstrating the library and its music.
“The new brand and all the products we create is just an example of our innovation. We continue to challenge ourselves to be the first to offer the latest technology in the industry. In today’s business environment, a website is the first impression, and we want this site to be a place where clients go to help them accomplish their tasks. We want our clients to know we are willing to invest in technology to provide them with the best service available” Ben Trust said, President of Megatrax.
Trust says clients should visit the website to get ideas for upcoming productions, music searches and inquire about our custom music services. Visitors to the website can also audition CD or track montages and find music for any occasion.
“Our clients come first. We’re here for them,” Trust said.
